MACH PR Presents the Gold’s Gym Orlando PR Campaign: “It’s Not All About the Build”
The MACH PR team presented their PR campaign for Gold’s Gym Orlando, It’s Not All About the Build,” in April 2016. Gold’s Gym Orlando’s new campaign will run for one year from August 2016 – August 2017. The campaign redefines what Gold’s Gym is all about. Gone are the days where bodybuilders rule the gym, and fast-forward to today and you see a health-crazed world.
Today’s younger generation is energized by a constant feed of fit, beautiful people on social media. This trend is catalyzing a new wave of gym goers and exercise fanatics. With this wave of new customers, there is also a need for trendy exercise spots. This campaign will put Gold’s Gym back into the spotlight by showing the Orlando area that it is now a new trendy gym for all people, not just bodybuilders.
The MACH PR team shows what steps they will take to make Gold’s Gym appeal to the younger generations. Even though it is not all about the build help us rebuild Gold’s gym to one of be one of Orlando’s premier fitness empires.
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